Manila, Philippines, 18 January 2017 – Canon Inc. will
celebrate in March the 30th anniversary of the launch of the Company’s EOS
System, which includes EOS-series interchangeable-lens cameras and a diverse
range of system accessories, beginning with interchangeable EF lenses.
Canon’s EOS System made its debut in March
1987 with the launch of the EOS 650 single-lens reflex (SLR) camera and EF
lenses.1 An acronym of “Electro Optical System” while also carrying
the name of the Greek goddess of the dawn, the EOS series saw first light in
1987 as the world’s first fully electronic mount system, representing a new
generation of AF SLR cameras.
With all the digital camera key devices—the
CMOS sensor, image processor and interchangeable lenses—utilized by the EOS
System developed in-house, a strong product lineup began to take shape as the
basic performance of each product steadily increased. Playing to this strength,
Canon released the first entry-level DSLR in September 2003, the EOS 300D (EOS
Kiss Digital or EOS Digital Rebel in other regions), ushering in a new digital
era.
With the EOS 300D highly praised for its
compact, lightweight design, user-friendliness and competitive price, Canon
seized an overwhelming portion of the interchangeable-lens camera market that
year, taking the No.1 share, which it has held for 13 consecutive years through
2015. What’s more, thanks to long-term support from customers, in November
2015, cumulative production of EOS-series cameras reached 80 million units, and
in August 2016, the total number of EF lenses produced surpassed the 120
million-unit mark.
Since its debut in 1987, the EOS System has
consistently aimed to expand the boundaries of photographic expression, and
with Canon’s optical technology at its core, the Company continues to refine
its imaging technology and strengthen and expand the EOS System. In 2008, the
Company released the EOS 5D Mark II, the world’s first digital SLR camera
equipped with a Full HD video function, facilitating the widespread adoption of
digital SLR cameras as a tool for capturing video, and in 2012, that video technology
was transformed for the B-to-B sphere in the form of the Cinema EOS System,
introduced to the world in Hollywood, California. Now, the EOS System,
including the Cinema EOS System, comprises 24 models2 with a
selection of 97 EF lens models. With this rich product lineup, the EOS System
meets the various needs of different users.
Canon will continue to refine its diverse
imaging technologies based on its core optical technology, combining
still-image, video and network capabilities to expand and create an even
stronger EOS System that meets the needs of increasingly diverse users to
promote the spread of photo and video culture. What’s more, thanks to advances
in imaging technology, Canon is opening up new expressive avenues, where
texture, three-dimensionality and a sense of realism can be recreated in both
still images and videos, to support appealing imaging experiences.
1 The EF35-70mm f/3.5-4.5, EF35-105mm
f/3.5-4.5 and EF50mm f/1.8 were released alongside the EOS 650.
2 Includes digital cinema cameras,
compact-system cameras and film cameras.
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